Foundation Leadership Program - Session Three

Session Three

Advertising Content and Revenue
June 9 | 10 am to 4 pm
Intersect Media Solutions, 610 Crescent Executive Ct., Ste. 112
Lake Mary, FL 32746



  • Advertising Content
    & Revenue

  • Mobile

  • Generating revenue with
    social media

  • Event marketing and



  • What do I wear?


    • Thursday reception –
      Casual. We will meet for an informal dinner at 7 pm.

    • Friday –
      Business/casual attire.

  • Should I turn off my
    cell phone?


    • Better yet, leave it in
      the car!


10:00 a.m. – 11:00
How the Advertiser Marketplace is
: What happened to the old model of dependence on big
retailers, car dealers and the like? Where do we go from here?

Dana Wardeh, Director of Digital and Media
Strategy, Orlando Sentinel Media Group

11:00 a.m. – Noon How the Evolution of Media Has Increased the Value of 3rd Party Partnerships:
Advertisers and media companies are forced to think differently to keep
up with consumers and their “newly defined” media consumption habits.
Now, with the fragmentation of the media market at an all-time high, the
need for 3rd party partnerships is critical for long term success
Carolyn Klinger, Vice President, Intersect Media Solutions
Noon - 1:00 p.m. Working Lunch – Q&A with
1:00 p.m. - 2:00 p.m. The Changing World of Weekly

Sandi Kemp, Publisher, Navarre

2:00 p.m. – 3:00 p.m. Trends in Local Digital
: What marketing vehicles and tactics local businesses
focus on to help them reach local customers in 2017?

Cynthia Serrano, Digital Media Director, Intersect
Media Solutions

3:00 p.m. Session Adjourns

Session Three Hotel Information

Lake Mary hotel

Hilton Garden Inn Lake Mary

$109 per night

Reservations: For phone reservations, call hotel direct at
407-531-9900 and use rate name: Florida Press Association

or book online here – or online select
Corporate Account and use code 3007220

Reservation Deadline: May 24

Event Date: 

Friday, June 9, 2017 - 10:00am