Workshops/Seminars

Florida Press/Poynter Leadership Institute

Notice: This event has been cancelled

The Florida Press Association and The Poynter Institute are coming together to provide high-level management and leadership training for Florida newspaper/media executives and managers.

An intense program taking place over two separate 2-day sessions has been created to inspire, re-energize and develop the management and leadership skills of key employees.

WEBINAR: Investigative Story Ideas For Small Newspapers

Original enterprise news exists in plenty of small towns and counties. Your newspaper can secure its position as a community leader when you tell your readers about it, using investigative reporting that is achievable with small staffs. This session shows techniques, habits and practices to help you identify explanatory and investigative stories that give meaning to ongoing controversies, issues, government actions and decisions you are covering.

Friday, November 16
2 – 3 p.m. EST / 1 – 2 p.m. CST

WEBINAR: Postal - Making the Transition to IMb

Effective January 2013 newspapers must implement Intelligent Mail barcode (IMb) in order to be eligible for USPS automation rates. This webinar will provide an understanding of how you can continue to take advantage of automation pricing. It will cover migration to the Intelligent Mail barcode including creating the barcode, obtaining a Mailer ID, working with your software vender and much more.

Friday, November 2
2 – 3 p.m. EDT / 1 – 2 p.m. CDT

WEBINAR: Digital Monetization

Friday, September 14
2 – 3 p.m. EDT / 1 – 2 p.m. CDT

The Five Faces of a Multi-Media Salesperson
We’ve been selling print for YEARS so why is this online thing so difficult? This session will focus on building upon a foundation of successful audience-based sales by taking a look at roles within other industries that provide a framework for the salesperson of the future. Regardless of market size or digital opportunities, you are guaranteed to walk away with actionable insights and tools for increasing revenue.

WEBINAR: How to pursue an investigative project while juggling other stories

Thursday, September 13
2 – 3 p.m. EDT / 1 – 2 p.m. CDT

We keep hearing about how important investigative reporting is to our newspapers’ readers, yet these pieces take time. Moreover, our staffing resources are tight and reporters have to tackle other duties. This session provides tips on how to handle multiple stories and have time for the regular grind as well.

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